72h essentials
Water, food, energy, health, hygiene, communication and protection.
Anticipate · Act · Recover
Risk is becoming everyday life.Resilience must become measurable.
Ward & Raven helps households, insurers and territories move from alerts to action: understand address-level risks, measure real preparedness and activate the right actions, equipment and prevention pathways.
Annual shock cost
CA$570B
People displaced
45.8M
People exposed
+3.6B
Deck sources: EM-DAT 2024, IDMC 2025, IPCC AR6 · Amount expressed in Canadian dollars.
01Manifesto
Our resilience is not keeping pace. The blind spot is the capacity to act.
Risk is becoming more frequent, more local and less predictable. Alerts exist, data exists, but at home people still do not always know what to do.
Ward & Raven rebuilds the missing continuum: measure risk, guide action, prove preparedness, then turn that progress into useful indicators for institutions.
Risk is the context. Resilience is the response.
Population exposed
70%
by 2050 (IPCC)
Alerts seen as late
80%
or incomplete
Household demand
63%
want a solution (Ipsos 2024)
02The RavenScore
RavenScore: your preparedness level at a glance.
A simple reference point to understand where your household stands, what is still missing and which action can truly improve readiness.
Resilient
Your household already has a solid base. A few actions can still strengthen your autonomy, organization and support network.
Progress
+3 actions completed this week
Next action
Complete the family emergency plan
01
Local risks
Understand the risks tied to your address.
02
Priority actions
Know what to do now.
03
Food & essentials
Prepare useful resources for the first hours.
04
Evacuation & family plan
Know what to take, where to go and who to notify.
05
Support circle
Identify relatives, neighbors and useful local relays.
The RavenScore is not a grade. It is a signal that helps you be better prepared than yesterday.
0472h GoBag
Preparedness becomes tangible.
Pulse guides preparedness. The 72h GoBag makes it concrete: a modular, verifiable household kit to evacuate quickly or stay home through the first 72 hours.
Ward & Raven 72h GoBag
Adaptive modules
Complementary pods for risks and household composition: child, heatwave, flood, car, pets, vulnerable relatives.
Connected to Pulse
Inventory, reminders, replenishment and recommendations evolve with the RavenScore.
Leave or shelter
One preparedness kit to evacuate quickly or remain autonomous at home.
05Insurers & Local governments
Household preparedness becomes operational.
Pulse turns RavenScore, completed actions and local signals into aggregated indicators to better target, activate and measure prevention.
// Insurers
Activate policyholders before the event.
Pulse turns real household preparedness into cohorts, priorities and prevention impact indicators.
- Risk reading: zones, perils, engagement and readiness
- Prevention impact: Pulse campaigns, policyholder groups, key indicators
- Underwriting support: segments, score, governance
- Data interface: events, risk profile, aggregated index
// Local governments
Steer prevention at territory scale.
Local governments can see where to reinforce prevention, what households need first and how readiness progresses by neighborhood.
- Territory dashboard: exposure by neighborhood
- Prioritization: risk + vulnerabilities + readiness
- Crisis view: situation, priorities, shared guidance
- GoBag Watch / Refuge for the most exposed households
06Data & trust
Controlled data. Explainable use.
Ward & Raven can only create trust when every data point has a clear reason: better prepare the household, explain progress and produce aggregated indicators useful to prevention actors.
// principle
Useful data, not intrusive data.
Pulse collects what helps measure readiness, guide action and coordinate the household. The product must stay clear, restrained and proportionate.
// principle
Explainable score.
The RavenScore must be understandable: which pillars improve, which proofs count and why an action is the priority now.
// principle
Aggregated professional views.
Insurers and local governments work from prevention, cohort and area indicators, not individual surveillance.
// principle
Traceability and control.
Readiness proofs should be timestamped, verifiable and controlled by the user, with privacy-by-design logic from the start.
07Join us
Pulse becomes your resilience reflex.
Understand, act, coordinate.
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An app to move from risk to action.
Pulse is Ward & Raven's household app. It starts from your address, identifies relevant risks, evaluates preparedness and suggests the next action to take.
Pulse does not only alert you. Pulse helps you know what to do.
Understand your local risks.
Your address helps identify the hazards that may affect your household: flood, heatwave, storm, wildfire, drought, soil movement, outage or evacuation.
See how prepared your household is.
Pulse helps you understand your readiness level: documents, contacts, autonomy, GoBag, family circle, vulnerable relatives and support network.
Receive the right action now.
Pulse suggests one clear, feasible priority action for your situation. The goal: move forward without getting lost in a long forgotten checklist.
Understanding risk is useful. Knowing what to do next is what changes everything.